A premium channel for your panelists.
Enlightn is a research recruitment service built on match-first activation. We partner with a small group of panels to activate premium participants only when they're a strong fit for a study — through your existing permissioned systems, at a CPI that reflects the quality.
Blind routing punishes your panelists. Quiet panels lose them just as fast.
The first problem: blind routing. Your panelists get sent to studies they won't qualify for, get terminated, and over time they disengage — or cash out. The pool that stays is the one optimizing for completes-per-hour. Not the respondents your buyers actually want.
The second problem is quieter but just as damaging: some high-quality panels don't generate enough relevant study volume to keep their panelists engaged. When the right studies don't show up often enough, even genuine participants drift away. Enlightn adds another channel of well-matched, relevant studies — more reasons for your premium panelists to stay active.
A premium tier of research is emerging — buyers who care about quality and are willing to pay for it, but can't reliably buy it today.
That's the gap we're filling, and we're doing it with panel partners who care about the same things we do — participant experience, quality that compounds over time, and getting paid for it.
Built to plug in, not to take over.
A short list of the shape of the partnership. Designed to respect your infrastructure, your relationship with participants, and your economics.
Permissioned activation.
We activate your participants through your existing recontact flow. Nothing runs outside your infrastructure.
Opt-in profiling.
Participants opt into the Enlightn profiling on our side, with explicit consent. You keep the relationship with them.
Paid per profiled panelist.
You get paid for every panelist profiled through your partnership — independent of whether they're later matched to a study. Revenue starts before the first activation.
Premium CPI, shared.
Match-first is what lets us justify a higher CPI to buyers. That premium flows back on top of the profiling fee.
No integration project.
Routing systems are hard to change. The partnership plugs in without you rebuilding anything.
Panels that have invested in participant experience — and want to be rewarded for it.
If you think your panelists deserve better than the screener lottery, let's talk.
What partners ask us.
The economics, the data, the ownership — answered plainly. Anything else — .
How is the CPI premium calculated and paid to partners?
Panel partners are paid two ways. First, a profiling fee for every panelist profiled through the partnership — paid regardless of whether that panelist is later matched to a study, so revenue starts before the first activation. Second, a share of the premium CPI on each activation, because match-first targeting lets Enlightn charge buyers a higher CPI than standard broad routing.
Do I need to technically integrate my panel with Enlightn?
No. The partnership plugs into your existing permissioned recontact flow — routing systems are hard to change, so we designed around that constraint. Activation runs through your infrastructure; you don't need to rebuild anything.
What data do panelists share, and who owns the relationship?
Panelists opt into Enlightn profiling on our side with explicit, separate consent. Profiling uses open-ended, AI-assisted questions. You keep the primary relationship with your participants — Enlightn does not replace or intermediate it.
What kind of panels is Enlightn looking to partner with?
Panels that have invested in participant experience and want a premium channel that rewards that investment. We're selectively onboarding partners — the partnership is designed for suppliers whose panelists deserve better than the screener lottery.
Let's compare notes.
A 30-minute call is the fastest way to see if the partnership fits your supply and your goals. No procurement process, no form to fill.